Meta Ads That Drive Profitable Growth For Your Business
Full-Funnel Facebook & Instagram Ad Solutions That Deliver Real Results
- Ad Strategy & Funnel Planning
- Audience Research & Targeting
- High Converting Ad Creatives
- Facebook & Instagram Ads
- Retargeting & Remarketing
- A/B Testing & Optimization
- Conversion Tracking with Pixel & CAPI
- Lead Generation Campaigns
- Ecommerce Sales Campaigns
- Performance Reporting & Insights
Platforms We Advertise On
Tracking & Analytics
- Meta Pixel
- Conversions API (CAPI)
- Google Analytics 4
- Google Tag Manager
- Server-Side Tracking
- Looker Studio Dashboards
AI-Powered Advertising
- Advantage+ Shopping Campaigns
- AI Audience Expansion
- Dynamic Creative Optimization
- Predictive Budget Allocation
- Automated Rules & Optimization
- AI Creative Testing
Industries We Scale
Meta Ads vs Google Ads
| Meta Ads | VS | Google Ads |
|---|---|---|
| Demand Generation | Demand Capture | |
| Interest Based Targeting | Intent Based Targeting | |
| Brand Awareness | High Purchase Intent | |
| Visual & Engaging Ads | Search & Text Ads | |
| Discovery Focused | Intent Focused |
Why Choose Webscratchers?
- Certified Meta Advertising Experts
- Data-Driven Strategies That Scale
- Transparent Ad Spend Management
- Weekly Reporting & Insights
- Dedicated Account Manager
- Continuous Testing & Optimization
OUR META ADS SUCCESS STORIES
Ecommerce Store
8.2x ROAS
+320% Revenue
Lead Generation
+245% Increase
2,450 Leads Generated
Real Estate
-48% Decrease
$3.7 Cost Per Lead
Local Business
9.1x ROAS
+280% Revenue
Online Course
11.6x ROAS
+260% Revenue
OUR PROVEN 7-STEP META ADS PROCESSS
01
Research & Strategy
02
Audience Research
03
Ad Creative Development
04
Campaign Setup
05
Pixel & CAPI Integration
06
Testing & Optimization
07
Reporting & Scaling
Frequently Asked Questions
Meta Ads promotes businesses across Facebook, Instagram, Messenger and other Meta placements. Campaigns can target audiences using interests, demographics, behaviors and first-party data, while conversion campaigns use tracking signals to optimize toward leads, purchases or other goals.
Costs depend on industry, audience, competition, campaign objective, creative quality and budget. There is no fixed Meta Ads price; we recommend a budget based on target audience, customer value, conversion goals and testing requirements.
The right budget depends on your business model, average order value, acquisition cost, conversion rate and growth goals. We generally recommend a controlled testing budget that produces enough data to evaluate audiences and creatives before scaling profitable campaigns.
A good ROAS depends on margins, average order value, acquisition cost and business model. We evaluate ROAS alongside CPA, CAC, conversion rate, contribution margin and customer lifetime value to determine true profitability.
Neither is universally better. Meta is strong for demand generation, visual discovery, targeting and retargeting, while Google is strong for capturing active search intent. Many businesses benefit from using both.
Yes. We manage prospecting, catalogs, Advantage+ Shopping campaigns, dynamic product ads, retargeting and conversion optimization. For Shopify, we can also support Meta Pixel, CAPI, product catalogs and purchase tracking.
Meta Pixel helps measure website actions after users interact with Meta Ads. It can track product views, add-to-cart actions, leads and purchases, helping advertisers measure conversions, build audiences and optimize campaigns.
Conversions API is a server-side integration that sends conversion events from your server directly to Meta. Used correctly with Meta Pixel, it can improve conversion measurement reliability and provide stronger optimization signals.