Ben Garelick wanted a complete overhaul of their website – creating an enhanced retail experience that was clean, modern, and fresh. As the previous site lacked optimization for desktop or mobile, the new site had to accommodate both while prioritizing SEO for their expansive collections. Project details: • Custom theme design • User XP optimization • Enhanced search and filters • Customized jewelry builder • Migration of +20k users • Responsive design • Rapid deployement Following a comprehensive site review, we found that the historical site lacked the form and function needed for a modern retailer. The aesthetic missed the captivating elegance of the shimmer and glamour of the jewelry. Simultaneously, the site layout made it difficult for customers to refine their searches – leading to a 63% high bounce rate and 72% drop-off rate by users’ third interaction.